You as consumers share a lot of branded content on social networks. This could be a video, sponsored article, tips/how-tos, images or an infographic.

Think back to the last time you shared a piece of branded content:

  • What was it, how did you share it and why?
  • How do you think sharing that content reflected on your digital self?
  • What would a brand have to do for you to associate yourself with it on a public social channel?

Now write your answers and discuss amongst yourselves. Submit your answers to me the next time we meet