You as consumers share a lot of branded content on social networks. This could be a video, sponsored article, tips/how-tos, images or an infographic.
Think back to the last time you shared a piece of branded content:
- What was it, how did you share it and why?
- How do you think sharing that content reflected on your digital self?
- What would a brand have to do for you to associate yourself with it on a public social channel?
Now write your answers and discuss amongst yourselves. Submit your answers to me the next time we meet